What is marketing ?

A keen immigrant Indian marwari lad applied for a salesman's job at
London's premier downtown department store. In fact it was the biggest

store in the world - you could get anything there. The boss asked him,
"Have you ever been a salesman before?",

"Yes, I was a salesman in Rajasthan", said the lad.

The boss liked the cut of him and said, "You can start tomorrow and
I'll
come and see you."

The day was long and arduous for the young man, but finally 5:00 pm
came
around. The boss duly fronted up and asked, "How many sales did you
make
today?".

"One" said the young salesman.

"Only one?" blurted the boss. "Most of my staff make 20 or 30 sales a
day.
How much was the sale worth??"

"Three hundred thousand, three hundred and thirty four pounds" said
the
young marwari.

"How did you manage that?" asked the flabbergasted boss.

Well", said the salesman "this man came in and I sold him a small
fish
hook, then a medium hook and finally
a really large hook. Then I sold him a small fishing line, a medium
one
and a huge big one. I asked him where he was going fishing and he
said down the coast. I said he would probably need a boat, so I took
him
down to the boat department and
sold him that twenty foot schooner with the twin engines. Then he said

his Volkswagen probably wouldn't be able to pull it, so
I took him to the car department and sold him the new Deluxe
Cruiser"

The boss took two steps back and asked in astonishment, "You sold all
that to a guy who came in for a fish hook!".

"No" answered the salesman, "he came in to buy a box of Sanitary
napkins
for his wife and I said to him,"Your weekend's screwed anyway, you
might
as well go fishing."

. . . that's what marketing means . . .